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Privacy Policy

International CPR Institute, Inc.
Website: www.icpri.com
Effective Date: March 26, 2026

This Privacy Policy explains how International CPR Institute, Inc. (“International CPR Institute,” “ICPRI,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards information about you when you visit or use our website, purchase or enroll in our online training and certification courses (including CPR, AED, BLS, First Aid, Pediatric First Aid, Bloodborne Pathogens, and related courses), contact us for support, or otherwise interact with us (collectively, the “Services”). By using the Services, you agree to the practices described in this Privacy Policy.

1. Introduction & Commitment

We take privacy seriously. We use Personal Information to provide our Services, communicate with you, and improve your experience. We do not sell your Personal Information for money. We also do not rent your Personal Information.

As described below, we may share certain information with vendors and advertising partners (including for interest-based advertising) in ways that some privacy laws describe as “sharing” (for example, for cross-context behavioral advertising).

2. Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with you (“Personal Information”). The categories of Personal Information we may collect include:

A. Information You Provide Directly

  • Identifiers & Contact Information: name, email address, phone number.
  • Physical Address: billing and/or mailing address, including a shipping address for mailed wallet cards (where applicable).
  • Account/Course Information: course enrollments, quiz/exam activity, completion status, certification and renewal dates, and certificate details.
  • Communications: information you provide when you contact us (for example, emails, chats, or support tickets) and any information you choose to include in those communications.

B. Information Collected Automatically (Browsing/Device Data)

When you use the Services, we (and our vendors) may automatically collect:

  • Device/Network & Browsing Data: IP address, browser type, device identifiers, operating system, referring/exit pages, pages viewed, links clicked, and date/time stamps.
  • Approximate Location: general location derived from IP address (for security, analytics, and fraud prevention).

3. Payment Information

When you make a purchase, payments are processed by third-party payment processors. We do not store full credit card numbers, CVV codes, or magnetic stripe data on our servers. We may receive limited information about your payment (such as payment confirmation, last four digits of the card, card type, and billing ZIP/postal code) from the payment processor to help with accounting, customer support, and fraud prevention.

4. How We Use Your Data

We use Personal Information for the following business and commercial purposes:

  • Provide and administer the Services: create and manage course access, verify identity where needed, process enrollments, and maintain course records.
  • Issue certificates and wallet cards: generate digital certificates and, where applicable, print and mail signed wallet cards to the physical address you provide.
  • Send service and transactional communications: confirmations, receipts, important updates about your course/certification, and support responses.
  • Renewal reminders: we may send automated reminders about upcoming certification expiration approximately 30 days, 2 weeks, and 24 hours before expiration (and related follow-up messages).
  • Customer support and quality assurance: diagnose issues, respond to requests, and improve our support experience.
  • Analytics and improvement: understand how the website and courses are used, troubleshoot, and improve features, content, and user experience.
  • Security and fraud prevention: protect our Services, users, and business; detect and prevent suspicious activity.
  • Marketing (where permitted): send promotions, discounts, and promo codes for renewals or additional courses.

You can opt out of marketing emails using the unsubscribe link in the message.

5. Marketing & Advertising (Social Media)

We may use marketing and advertising tools to promote our Services and to provide relevant offers (including promo codes). This may include advertising on social media platforms such as Facebook/Meta and similar providers.

Custom Audiences / Pseudonymized Data Sharing: To help reach people who have interacted with us (for example, past customers or website visitors), we may use products such as Meta Custom Audiences or similar tools. In connection with these tools, we may share hashed and/or otherwise pseudonymized identifiers (for example, a hashed email address) with the advertising platform. The platform may compare those hashed identifiers against its user base to display our ads to matching users. Your ability to control interest-based ads depends on the platform and your device/browser settings. You can generally manage ad preferences through the platform (e.g., Meta) and may also be able to use industry opt-out tools (such as those provided by the Digital Advertising Alliance).

6. Third-Party Sharing (Vendors)

We share Personal Information with third parties only as needed to operate our business, provide the Services, and comply with law. We do not authorize vendors to use Personal Information for their own independent purposes except as necessary to provide services to us. Categories of third parties we may share information with include:

  • Payment Processors: to process transactions and prevent fraud.
  • Email/Communications Vendors: to send transactional emails, renewal reminders, and (where applicable) marketing communications.
  • Advertising/Analytics Vendors: to measure ad performance, deliver relevant ads, and understand website usage (including social media advertising tools such as Meta).
  • Customer Support/Technical Vendors: to provide helpdesk tools, live chat, ticketing systems, and other support-related services.
  • Shipping/Printing Partners (where applicable): to print and mail wallet cards or related materials.

We may also disclose information:

  • For legal and compliance reasons: to comply with applicable law, lawful requests, subpoenas, court orders, or to protect rights, safety, and security.
  • In connection with business transactions: such as a merger, acquisition, financing, or sale of company assets (information may be transferred as part of that transaction, subject to appropriate protections).

7. California Privacy Rights (CCPA/CPRA) and “Shine the Light”

This section applies to California residents to the extent the CCPA/CPRA applies.

A. Your California Privacy Rights

Subject to certain exceptions, you may have the right to:

  • Right to Know / Access: request information about the categories and specific pieces of Personal Information we collected about you, the sources, purposes, and the categories of third parties with whom we disclosed it.
  • Right to Delete: request deletion of Personal Information we collected from you.
  • Right to Correct: request correction of inaccurate Personal Information.
  • Right to Opt Out of “Sale” or “Sharing”: we do not sell Personal Information for money. We may “share” information (as defined by California law) for cross-context behavioral advertising. You may request to opt out by contacting us using the information below.
  • Right to Non-Discrimination: we will not discriminate against you for exercising your privacy rights.

B. Shine the Light (California Civil Code § 1798.83)

California residents may request certain information regarding our disclosure (if any) of Personal Information to third parties for their direct marketing purposes in the preceding calendar year. Requests may be submitted using the contact information below.

C. Exercising Your Rights

To submit a request, contact us at info@icpri.com. To help protect your privacy, we may need to verify your identity before completing your request.

8. GDPR/International Rights (EU/UK and Other Regions)

If you are located in the European Economic Area (EEA), Switzerland, or the United Kingdom, you may have rights under applicable data protection laws, including:

  • the right to access your personal data
  • the right to rectification
  • the right to erasure
  • the right to restrict processing
  • the right to data portability
  • the right to object to processing (including certain marketing)
  • the right to withdraw consent where processing is based on consent (withdrawal does not affect the lawfulness of processing before withdrawal)

Legal bases for processing:

Depending on the context, we process Personal Information on one or more of the following legal bases:

  • Contractual necessity: to provide the courses/certifications you requested, administer your account, and deliver certificates/wallet cards.
  • Legitimate interests: to operate, secure, and improve our Services; prevent fraud; provide customer support; and send renewal reminders related to certifications you obtained from us (where permitted).
  • Consent: where required by law (for example, certain marketing communications or certain cookies/tracking technologies).

You may also have the right to lodge a complaint with your local supervisory authority.

9. Data Retention

We retain Personal Information for as long as reasonably necessary to provide the Services and for legitimate business purposes. Because many of our certifications have a two (2) year certification period, we generally retain certification and account records for at least 2 years, and longer where needed for:

  • legal, regulatory, and compliance obligations
  • tax and accounting recordkeeping
  • dispute resolution and enforcement of agreements
  • security and fraud prevention

10. Cookies & Tracking (Including Do Not Track)

We use cookies and similar technologies (such as pixels and tags) to:

  • operate and secure the Services
  • remember preferences and improve functionality
  • analyze traffic and usage
  • measure marketing performance and deliver relevant advertisements

You can control cookies through your browser settings and may be able to limit certain tracking by adjusting device settings. If you disable cookies, some features of the Services may not function properly.

Do Not Track: Some browsers offer a “Do Not Track” (DNT) setting. We do not currently respond to DNT signals, because there is no consistent industry standard for how to interpret them.

11. Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect Personal Information. These measures include SSL/TLS encryption for data transmitted to and from our website and secure internal procedures to limit access to Personal Information to authorized personnel and service providers.

No method of transmission or storage is completely secure. If you believe your interaction with us is no longer secure, please contact us using the information below.

12. Children

The Services are not directed to children under 13, and we do not knowingly collect Personal Information from children under 13. If you believe a child has provided us Personal Information, please contact us so we can take appropriate steps.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated version on our website and update the Effective Date above.

14. Contact Info

If you have questions about this Privacy Policy, or if you would like to exercise your privacy rights, contact us at:

International CPR Institute, Inc.
Email: info@icpri.com
Mailing Address: 101 Marketside Ave., Ste. 404-339, Ponte Vedra, FL 32081
Website: www.icpri.com